Heart Failures

or years, I’ve been saying that public relations practitioners should make the best search engine optimization professionals. In fact, I even wrote about it 10 years ago. Little has changed since then. The premise is simple: Search engines like quality links. Public relations professionals work every day to get their clients mentioned in the press. In most cases, the press will provide links in these mentions. These links are far more valuable than any links you can get from other sources. Building links is the hardest part of search engine optimization (I’m sure some will argue after me on this point – well, prove me wrong). So if public relations professionals can do the hardest part of SEO, they should be the best SEOs. But with few exceptions, they aren’t.  https://outreached.org There are many reasons that PR folks don’t like SEO. They think it’s just for techies; they don’t want to be seen as an SEO; but mostly they don’t realize the value links can have for...